BRANDING DESIGN & APP PROTOTYPE
Project Overview
My Role
Market Research
UI/UX Design
Duration
2 weeks Research
1/2 months Design
Tools used
Figma
FigJam
Adobe CC
Key Contribution
User Flow
Wireframe to Prototype
Branding design
Project Scope and Design
Researched the market and demand
• Does an existing market exist for oversized burgers?
• Do competitive analysis/comparative analysis
Whiteboard of product concept and design process
• Map design process, diagram variables, potential implications
• Yumbaga design thinking process through FigJam
Create online and offline presences through branding
• Build a mobile app for online customized orders
• Market the product line through branding and merchandising
Whiteboarding Product Concept
From initial brainstorming to narrowing in design concepts
- Click thumbnail to see enlarge image -
Market Research & Brand Exploration
Understand customer demographics and exploring branding typography and design
Mobile App Prototype
- click thumbnail for Figma design system and prototype -
Mobile App User Flow
User flow from initial intro page, navigation, to advance features
Yumbaga Prototype Userflow Video
- click image to start video -
Branding Design & Franchising
Franchise and merchandise concepts, and big fat juicy burgers!
